We build custom AdTech & MarTech solutions

We specialise in designing, building, and maintaining custom advertising and marketing software for tech companies, ad agencies, publishers, media companies, and retailers.

A group photo of the Spyrosoft AdTech team

WHO WE ARE

Specialists in AdTech & MarTech development

Spyrosoft AdTech is a software development company founded by software engineers and business professionals with 16+ years of AdTech & MarTech development experience.

We exist to help companies succeed by building custom software that drives growth through new revenue opportunities, cost efficiency, and innovation.

We are part of Spyrosoft Group, a global software engineering and AI consultancy company with 1,900+ employees and offices in 9 countries.

Learn more about us

Industry leaders trust Spyrosoft

USE CASES

The main use cases of custom AdTech & MarTech development

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Build new tech

Building new AdTech & MarTech platforms allows you to:

Unlock new revenue streams
Expand your tech offering
Differentiate your business

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Replace existing tech

Replacing existing third-party tools with custom-build solutions allows you to:

Cut tech fees and commissions
Reduce vendor lock-in
Gain full control of the technology

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Optimise your tech

Optimising your current software allows you to:

Reduce cost inefficiencies
Boost performance, scalability, and reliability

SERVICES

Our AdTech & MarTech development services

A photo of 2 Spyrosoft AdTech employees talking in front of a computer screen.

Technical consulting

Whether you are developing a new system from the ground up or refining an existing solution, we can provide expert consulting in infrastructure architecture, system design, and technology stack selection.

A photo of a Spyrosoft AdTech employee coding on a laptop.

Custom software development

Our custom software development services cover the entire journey from concept to deployment and beyond.

With domain knowledge and deep expertise in AdTech and MarTech, we have the engineering capabilities to design, build, and maintain platforms tailored to your needs.

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Maintenance & support

We can maintain and support your software and provide additional services, including cloud infrastructure optimisation, customised IT service management, and security and compliance.

We can offer these services to your existing software as well as the software we build for you as part of our custom software development service.

Solutions

The types of software we can build

From real-time bidding (RTB) platforms to AI-powered programmatic tools, our team can design and build all types of advertising and marketing software.

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AdTech platforms

Ad servers
Self-serve ad platforms
Demand-side platforms (DSPs) and bidders
Supply-side platforms (SSPs) and ad exchanges
Ad networks
Header bidding software
Dynamic content optimisation (DCO) tools
Retail media networks (RMNs)

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MarTech platforms

Analytics tools
Consent management platforms (CMPs)
Tag management systems
Personalisation engines
Attribution platforms
Marketing automation platforms

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Data platforms

Data management platforms (DMPs)
Customer data platforms (CDPs)
Data lakes
Data clean rooms
Reporting dashboards
Event-tracking and data collection tools

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AI agents for media planning, campaign creation and reporting
GenAI image and video creation
Bid optimisation
Performance and budget prediction

AI MEDIA PLANNER

Speed up your ad operations with our AI Media Planner

Our AI Media Planner is your personal, intelligent AI platform that helps you plan, execute and improve ad campaigns through a simple conversational interface, while automating repetitive tasks.

It can operate as a standalone tool that integrates with third-party DSPs via an API or added to your existing proprietary technology.

Learn more

digital channels

We can build AdTech & MarTech platforms for the following digital channels

Display & web

In-app mobile

Video & CTV

DOOH

Retail media

Gaming

Audio & podcasting

Banking & finance

Companies

The types of companies we work with

Tech vendors

Agencies

Publishers

Media & entertainment companies

Retailers & commerce companies

Telcos

AdTech & MarTech vendors

We can help you:

Build new AdTech & MarTech platforms to power your tech company and expand your client offering.
Work with your internal teams and external partners to speed up the development time of new software and features.
Improve the performance of your existing software by optimising the codebase and cloud-computing architecture.
Provide you with expert knowledge and domain expertise to help you and your teams design, build and maintain complex and high-performance AdTech & MarTech platforms.

Agencies

We can help you:

Design and develop new AdTech & MarTech platforms to power your advertising and media businesses.
Build new software to replace your existing third-party tools to reduce vendor fees and give you control over the tech and product roadmap.
Gain access to more supply and data by integrating your tech with other AdTech & MarTech platforms.
Develop new tools and features to better connect the different pieces of your AdTech stack together.

Publishers

We can help you:

Build new AdTech & MarTech platforms to increase ad revenue, reduce third-party vendor fees and gain control over the tech and product roadmap.
Gain access to more demand and data by integrating your tech with other AdTech & MarTech platforms.
Increase your ad revenue and get detailed reports on the performance of your header bidding setup with custom-built adapters and analytics tools.
Understand your audience better and increase the value of your data by building proprietary data and audience segmentation tools.

Spyrosoft AdTech works with media and entertainment companies

Media & entertainment companies

We can help you:

Design and build AdTech, MarTech & data platforms to power your advertising business.
Develop custom solutions to replace your existing third-party tools to reduce tech fees, increase revenue and gain control over the tech, product roadmap and data.
Gain access to more demand and data by integrating your tech with other AdTech & MarTech platforms.
Build new software to extend the capabilities and functionality of your existing tech platforms.

Spyrosoft AdTech works with retailers and ecommerce companies

Retailers & commerce companies

We can help you:

Design and build a custom retail media network (RMN) to power your advertising business and create a new revenue stream.
Develop custom solutions to replace your existing third-party tools to reduce tech fees, increase revenue and gain control over the tech, product roadmap and data.
Develop new tools and features to better connect the different pieces of your AdTech stack together.
Understand your audience better and increase the value of your data by building proprietary data and audience segmentation tools.

Telcos

We can help you:

Design and build AdTech, MarTech & data platforms to power your advertising business.
Develop custom solutions to replace your existing third-party tools to reduce tech fees, increase revenue and gain control over the tech, product roadmap and data.
Gain access to more demand and data by integrating your tech with other AdTech & MarTech platforms.
Understand your audience and customers better and increase the value of your data by building proprietary data and audience segmentation tools.

Contact us to learn more

Meet us in person at industry events

An image showing that members of the Spyrosoft AdTeam will be attending Cannes Lions 2026.

An image promoting the attendance of team members from Spyrosoft AdTech attending DMEXCO 2026.

Meet us in Cannes!

The Cannes Lions International Festival of Creativity is widely considered the world’s largest and most prestigious event for the creative marketing and advertising industry.

Spyrosoft AdTech will be there to talk all things programmatic advertising, AdTech, and AI.

Heading to Cannes Lions?

Meet us for a café, chardonnay, or just a chat.

SCHEDULE A MEETING

Meet us at DMEXCO!

The Digital Marketing Exposition & Conference (DMEXCO) is Europe’s leading digital marketing & tech event.

Spyrosoft AdTech will be there to talk all things programmatic advertising, AdTech, and AI.

Heading to DMEXCO?

Meet us for a Kaffee, Weissbier, or just a chat.

SCHEDULE A MEETING

What sets us apart from other companies?

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Domain knowledge & expertise

Building scalable programmatic advertising, real-time bidding (RTB) and digital marketing software requires expert knowledge and a specific set of skills.

Our team has been designing and building custom AdTech & MarTech platforms since 2009. We have the domain knowledge and technical expertise to help you avoid project failure and develop a solution that adds real value to your business.

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Backed by a software development powerhouse

Most specialised software development companies contain the domain knowledge but lack the required number of technical resources needed to deliver a complete project.

With the domain knowledge and expertise from Spyrosoft AdTech combined with the 1,900+ experienced technical and business professionals from Spyrosoft, we have all the required design, development, and maintenance skills needed to take your project from conception to development and beyond.

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Trusted partners

Many software development companies operate a body-leasing model, which produces limited accountability, high management overhead, and project disruptions due to high developer rotations.

We create a trusted partnership with our clients and act as a co-owner of the project, working alongside your team to deeply understand your business goals and develop solutions that create long-term value.

WHY US?

Why choose Spyrosoft AdTech as your development partner?

We were founded by AdTech & MarTech development professionals
We have 16+ years of AdTech & MarTech development experience
We have specialist skills and domain knowledge
We’re backed by 1,900+ technical and business professionals
You own 100% of the software & IP we build for you
We focus on incremental development to increase success

Our values

What you can expect from us

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Partnership and shared ownership

We act as true partners, taking a vested interest in our clients’ businesses and working as co-owners of their success.

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Trust and reliability

We are consistent in quality, reliable in delivery, and responsive in communication.

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Transparency and honesty

We are transparent in our processes and open and honest in communicating the risks, opportunities and feasibility of a project.

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A collaborative spirit

We integrate expertise across teams and partners, working together to achieve a common goal.

Get in contact with our team to find out how we can help you

An image of the front cover of the AdTech and programmatic advertising book on a white background.

OUR BOOK

The AdTech & Programmatic Advertising Book

Programmatic advertising and advertising technology (AdTech) are complex and fragmented industries consisting on multiple players, platforms, and processes.

To help people make sense of these complicated industries, we’ve written a book that explores the world of AdTech and programmatic advertising from multiple angles.

It covers everything from the first-ever online ad to the rise of agentic advertising.

The book is designed to give readers not just a historical perspective, but also a practical understanding of the ecosystem, its key components, and the forces shaping its future.

START READING