Industry leaders trust Spyrosoft
arrow_circle_right WHO WE ARE
Specialists in AdTech & AI development
We are a consulting and engineering company that works with tech vendors, ad agencies, and media companies to design and develop production-ready advertising software for the AI era.
As part of Spyrosoft Group, we combine our 15+ years of AdTech expertise with 2,000+ software engineering and consulting specialists.
arrow_circle_right PROBLEMS
Are you facing any of these problems?
Fragmented data
Your data is inconsistent, duplicated, soiled across different systems, and difficult to activate and use for AI development.
Low AI adoption
You know AI and automation should be on your roadmap, but you’re unsure where to start.
Governance & privacy
Privacy, consent, and AI policies make it hard to know how your data can be compliantly used.
Vibe-coded apps
Your prototype works, but you’re unsure whether it’s secure and reliable enough for real users and budgets.
Limitations of third-party tech
Your existing AdTech platform restricts the features you can introduce and makes it harder to grow your business.
High fees from third-party tech
You’re paying increasingly high fees for tools that only meet part of your needs, with costs continuing to rise as you scale.
Legacy & outdated technology
Your legacy platform suffers from performance issues and adding new features and integrations is time-consuming and risky.
No ownership and control of your tech
Third-party tools helped you launch your advertising business, but your next stage of growth requires proprietary technology.
A product idea without a builder
You want to build a new product but you don’t have the internal capacity to develop and bring it to market.
Not enough skilled AdTech engineers
Your development team is at capacity and recruiting engineers with AdTech knowledge requires time that you don’t have.
No time for innovative R&D
You want to explore new technologies and ideas, but your engineers are too focused on core priorities.
A lack of knowledge of frameworks
Your engineers know your platform but don’t have the knowledge to adopt new standards and frameworks.
Are you facing one or more of the problems above?
Contact our team and find out how we can help you.
arrow_circle_right HOW WE SOLVE THEM
How we can help you solve your problems
arrow_circle_right COMPANIES
The types of companies we help
AdTech & MarTech companies
Build, modernise, and scale your platforms while introducing new capabilities, integrations, AI, and automation.
AdTech & MarTech companies
Build, modernise, and scale your platforms while introducing new capabilities, integrations, AI, and automation.
arrow_circle_right SERVICES
Our core services
Consulting
Whether you want to develop a new system from the ground up or refine an existing solution, we can provide expert consulting to help you understand both the technical and commercial implications of your plans.
Development
Our custom software development services cover the entire journey from concept to deployment and beyond.
With domain knowledge and deep expertise in AdTech and MarTech, we have the engineering capabilities to design, build, and maintain platforms tailored to your needs.
Solutions
Solutions are where our consulting and development services converge into something you can see.
Some of our solutions are products, some are accelerators, but all are designed to reduce the time to market for new AdTech platforms and features.
We’ve built solutions for the key areas of programmatic advertising, including media planning, media buying and selling, monetisation & self-serve advertising, and data and identity.
arrow_circle_right FLAGSHIP SOLUTION: OUR AI MEDIA PLANNER
Speed up your ad operations with our AI Media Planner
Our AI Media Planner is an example of the type of solutions we can build to save development costs and speed up the time to market for new products.
It is an agentic-based AI platform that helps teams plan, execute and improve ad campaigns through a simple conversational interface, while automating repetitive tasks.
It can operate as a standalone tool that integrates with third-party DSPs via an API or added to your existing proprietary technology.
Contact us to learn more
arrow_circle_right SOFTWARE
The types of software we can build
From real-time bidding (RTB) platforms to AI-powered programmatic tools, our team can design and build all types of advertising and marketing software.
AdTech platforms
- Ad servers
- Self-serve ad platforms
- Demand-side platforms (DSPs) and bidders
- Supply-side platforms (SSPs) and ad exchanges
- Ad networks
- Header bidding software
- Dynamic content optimisation (DCO) tools
- Retail media networks (RMNs)
MarTech platforms
- Analytics tools
- Consent management platforms (CMPs)
- Tag management systems
- Personalisation engines
- Measurement and attribution platforms
- Marketing automation platforms
- Email marketing tools
- Customer relationship management (CRM) tools
Data platforms
- Data management platforms (DMPs)
- Customer data platforms (CDPs)
- Data lakes
- Data clean rooms
- Reporting dashboards
- Event-tracking and data collection tools
AI
- AI agents for media planning and buying
- GenAI image and video creation
- Bid optimisation
- Performance and budget prediction
- Contextual and audience targeting
- Ad fraud detection and verification
arrow_circle_right digital channels
We can build AdTech platforms for all digital channels
Display & web
In-app mobile
Video & CTV
DOOH
Retail media
Gaming
Audio & podcasting
Banking & finance
arrow_circle_right CASE STUDIES
See examples of our work
What sets us apart from other companies?
Domain knowledge & expertise
Building scalable programmatic advertising, real-time bidding (RTB) and digital marketing software requires expert knowledge and a specific set of skills.
Our team has been designing and building custom AdTech & MarTech platforms since 2009.
We have the domain knowledge and technical expertise to help you avoid project failure and develop a solution that adds real value to your business.
Backed by a software development powerhouse
Most specialised software development companies contain the domain knowledge but lack the required number of technical resources needed to deliver a complete project.
With the domain knowledge and expertise from Spyrosoft AdTech combined with the 2,000+ experienced technical and business professionals from Spyrosoft, we have all the required design, development, and maintenance skills needed to take your project from conception to development and beyond.
Trusted partners
Many software development companies operate a body-leasing model, which produces limited accountability, high management overhead, and project disruptions due to high developer rotations.
We create a trusted partnership with our clients and act as a co-owner of the project, working alongside your team to deeply understand your business goals and develop solutions that create long-term value.
arrow_circle_right OUR BOOK
The AdTech & Programmatic Advertising Book
Programmatic advertising and advertising technology (AdTech) are complex and fragmented industries consisting on multiple players, platforms, and processes.
To help people make sense of these complicated industries, we’ve written a book that explores the world of AdTech and programmatic advertising from multiple angles.
It covers everything from the first-ever online ad to the rise of agentic advertising.
The book is designed to give readers not just a historical perspective, but also a practical understanding of the ecosystem, its key components, and the forces shaping its future.
arrow_circle_rightContact us
Get in contact with our team to find out how we can help you
Radosław Kostecki
Business Unit Director