AdTech Stack for a Video-Streaming Company
One of Asia’s largest video-streaming services wanted to build a proprietary advertising technology (AdTech) stack to better monetise its first-party data.
Project overview
Our client was using third-party tools but lacked the ability to customise
the solution, add new features, and properly integrate them into its video-streaming platform.
They wanted to build a new, custom solution rather than continue using existing tools to have full control over the technology, features, and product roadmap.
Business use case
Our client wanted to build a custom solution to replace its third-party solutions to better monetise its first-party data and allow advertisers to run ad campaigns directly on its video-streaming platform.
What we built
We designed and built a custom AdTech stack that includes the following platforms:
- Ad server
- Self-serve ad platform
- Data lake
- Customer data platform (CDP)
Benefits
Building a custom solution provided our client with the following benefits:
- More control and flexibility over the tech, features, and product roadmap
- Elimination of tech fees and commissions
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What to learn more about this project?
Get in contact with our team.
Radosław Kostecki
Business Unit Director