Platform modernisation and re-architecture
Improve the performance and scalability of your AdTech platforms and bring them into the AI era with our platform modernisation and re-architecture services.
arrow_circle_right PLATFORM MODERNISATION & RE-ARCHITECTURE
Are you experiencing any of these problems?
- New features taking a long time to deliver
- High and unmanageable technical debt
- Difficulty integrating new platforms into your tech
- Poor scalability, reliability, or performance
- Increasing infrastructure costs
- Engineers spending too much time maintaining legacy components
- Difficulty implementing AI or new AdTech standards
arrow_circle_right THE BUSINESS IMPACT
The impact of legacy and outdated advertising technology
Legacy and outdated technology doesn’t just make life harder for engineers; it affects how quickly you can launch products, integrate new partners, implement AI into your tech, control technology costs, and offer a competitive advantage.
Slower time to market
Higher engineering costs
Reduced scalability
Performance and reliability issues
Higher infrastructure costs
Limited ability to innovate
arrow_circle_right THE HOW
4 ways to modernise your AdTech platforms
Retain
Keep your proprietary and third-party components that continue to perform effectively.
Refactor
Improve existing code without fundamentally changing the architecture.
Re-architect
Change the underlying architecture where structural limitations are preventing growth.
Rebuild
Replace components where maintaining them is no longer economically viable.
Not sure where to start?
Get in contact with our team and tell us about the problems you’re facing to find out how we can help you.
arrow_circle_right HOW WE CAN HELP
We can help you modernise your tech in a number of ways
01. Assess
Understand where you are.
We can conduct a Platform Modernisation Assessment to understand the current architecture, code, infrastructure, data, integrations, performance and technical debt.
We’ll then identify the areas and components that are preventing growth and propose the areas that should be retained, refactored, re-architected, and rebuilt.
02. Evaluate
Decide what should change.
Not every part of a legacy platform needs rebuilding.
We’ll identify and evaluate the technical and business value of different components to determine where modernisation will have the greatest impact and where existing technology should be retained.
03. Architect
Design where you’re going.
We’ll design a target architecture that addresses your current constraints while supporting future requirements around scale, performance, integrations, data, security, AI, and new product capabilities.
04. Modernise
Build the new foundations.
We’ll implement the modernisation roadmap incrementally, improving or replacing individual components while preserving valuable business logic, data, and functionality.
05. Migrate
Transition without disruption.
We’ll plan and execute the transition from legacy components to the modernised AdTech platform, while ensuring the transition doesn’t impact revenue generation.
06. Optimise
Continuously improve.
Modernisation doesn’t end at migration.
We’ll monitor the new environment and use real production data to identify further opportunities to improve performance, reliability, scalability, infrastructure efficiency, and developer productivity.
arrow_circle_right COVERAGE
The areas we cover
We can help you modernise all areas of your AdTech, MarTech, or data platforms.
Platform & application architecture
Modularise monoliths
Reduce dependencies
Modernise frameworks
Redesign service boundaries
Real-time processing & scalability
Remove bottlenecks
Reduce latency
Increase throughput
Design for scale
Data & integration architecture
Modernise data pipelines
Update APIs
Improve event processing
Maintain third-party integrations
Cloud, infrastructure & resilience
Improve scalability and reliability
Increase cost efficiency
Build infrastructure for business-critical AdTech workloads
Security, observability & DevOps
Strengthen security and access controls
Improve monitoring and observability
Modernise deployment processes
AI & automation readiness
Create APIs for agent-to-agent communication
Establish data governance policies
Integrate AI into your existing tech
arrow_circle_right SOFTWARE
The types of software we can build
From real-time bidding (RTB) platforms to AI-powered programmatic tools, our team can design and build all types of advertising and marketing software.
AdTech platforms
- Ad servers
- Self-serve ad platforms
- Demand-side platforms (DSPs) and bidders
- Supply-side platforms (SSPs) and ad exchanges
- Ad networks
- Header bidding software
- Dynamic content optimisation (DCO) tools
- Retail media networks (RMNs)
MarTech platforms
- Analytics tools
- Consent management platforms (CMPs)
- Tag management systems
- Personalisation engines
- Measurement and attribution platforms
- Marketing automation platforms
- Email marketing tools
- Customer relationship management (CRM) tools
Data platforms
- Data management platforms (DMPs)
- Customer data platforms (CDPs)
- Data lakes
- Data clean rooms
- Reporting dashboards
- Event-tracking and data collection tools
AI
- AI agents for media planning and buying
- GenAI image and video creation
- Bid optimisation
- Performance and budget prediction
- Contextual and audience targeting
- Ad fraud detection and verification
arrow_circle_right OUTCOMES
Expected outcomes of platform modernisation
Modernising your AdTech platforms allows you to release new features and integrations quicker, improve performance, reduce costs, and prepare your tech for AI implementation.
Faster feature delivery
Make it easier for engineering teams to develop, test, and release new capabilities.
Greater scalability
Support increasing traffic, data volumes, customers, and integrations.
Improved performance and reliability
Reduce bottlenecks, incidents, downtime, and performance degradation.
Lower technology costs
Reduce unnecessary infrastructure, maintenance, and engineering expenditure.
Reduced technical debt
Give engineers a platform that’s easier to understand, modify, test, and maintain.
Greater flexibility
Make it easier to integrate partners, adopt new standards, and respond to market opportunities.
arrow_circle_right WHY US?
Why Spyrosoft AdTech?
15+ years of AdTech expertise
We understand the architecture and business logic behind advertising technology platforms.
Production engineering experience
We have experience working with high-throughput, data-intensive, business-critical systems.
2,000+ engineering specialists
We have all the required development, consulting, and engineering skills.
arrow_circle_right CASE STUDIES
Examples of projects we’ve worked on
arrow_circle_rightContact us
Want to learn more about our platform modernisation services?
Get in contact with our team and find out how we can help you.
Radosław Kostecki
Business Unit Director