Consulting
Make better business and technical decisions about your advertising business.
Whether you want to develop a new system from the ground up or refine an existing solution, we can provide expert consulting to help you understand both the technical and commercial implications of your plans.
AdTech expertise from both sides of the equation
Successful AdTech development projects require more than technical expertise.
They also require a deep understanding of the advertising ecosystem, business models, operational workflows and the commercial realities behind the technology.
arrow_circle_right SERVICES
Our consulting services
Business consulting
Evaluate product ideas, business models, workflows, vendors and build-vs-buy decisions to determine the right approach for your business.
Technical consulting
Define architectures, integrations, data flows, infrastructure and technology choices while addressing scalability, performance, privacy, security and maintainability.
arrow_circle_right SYMPTOMS
When you might need AdTech consulting
Sometimes the challenge isn’t building the technology — it’s knowing what to build, what to change or which direction to take.
We help companies navigate complex business and technical decisions before they commit significant time and resources.
You have an idea for a new product or platform…
…but need help defining the concept, requirements and technical approach.
You’re deciding whether to rent, build, or buy…
…and need to understand the costs, benefits and trade-offs of each option.
Your existing platform is holding you back…
…and you’re considering modernisation, re-architecture or replacement.
You want to implement AI into your tech…
…but you’re not sure where it can add the most value or if your data is ready.
You’re evaluating third-party technology…
…and need help assessing vendors against your business and technical requirements.
You’re facing performance issues…
…and need to identify the underlying problems and potential solutions.
Your development team lacks specialist AdTech knowledge…
…and needs guidance on integrations, architectures or industry standards.
You need to validate an new product idea…
…through technical research, architecture design, prototyping or a PoC.
Have an AdTech challenge you need help solving?
Get in contact with our team and find out how we can help you.
arrow_circle_right HOW WE CAN HELP
How our consulting services can help you
From early-stage product decisions to complex platform and architecture challenges, we provide specialist consulting across the business and technical areas of AdTech.
Platform research & evaluation
Research and compare AdTech platforms, vendors and technologies against your business, technical, and operational requirements.
Data & AI strategy
Assess your data and technology foundations, identify opportunities for AI and automation, and determine what needs to change to support them.
Integrations & interoperability
Plan integrations between AdTech, MarTech, media and data platforms, including APIs, data flows, and industry standards such as OpenRTB.
Platform modernisation
Identify technical debt, architectural limitations and legacy components, then define a practical roadmap for modernisation or re-architecture.
Technical due diligence & feasibility
Evaluate product ideas, existing technology and proposed solutions to understand technical feasibility, risks, dependencies, and development requirements.
arrow_circle_right HOW WE CAN HELP
Our consulting offering
01. Discovery
Understand your AdTech business and objectives.
We look at your business model, customers, media and data workflows, existing technology stack and commercial objectives.
We also consider where your product or platform fits within the wider AdTech ecosystem and which partners, vendors and systems it needs to work with.
02. Assess
Analyse and assess the technology and ecosystem
We assess the relevant architecture, infrastructure, data flows, integrations and operational processes.
Depending on the challenge, this can include areas such as DSPs, SSPs, ad servers, bidding infrastructure, identity and measurement solutions, APIs and industry standards such as OpenRTB.
03. Evaluate
Evaluate the options and trade-offs.
We identify potential approaches and assess them against the realities of AdTech.
This can include:
- Build-vs-buy decisions
- Vendor selection
- Integration complexity
- Latency and scalability requirements
- Data availability
- Privacy considerations
- Infrastructure costs
- Time to market
04. Define
Define the way forward.
We’ll translate our findings into a practical plan for your product or platform.
Depending on the engagement, this could involve defining the following:
- A target architecture
- Product and technical requirements
- Vendor recommendations
- Integration strategy
- PoC scope
- Modernisation roadmap
- Implementation plan
arrow_circle_right ADTECH KNOWLEDGE
Why AdTech knowledge matters
AdTech presents technical and business challenges that are difficult to solve without understanding how the wider advertising ecosystem works.
Business knowledge of AdTech
Our teams understands:
Business & revenue models
Media buying & selling (e.g. direct and programmatic)
The AdTech landscape
Rent, build, and buy decisions
Market and ecosystem dynamics
Privacy and governance
Technical knowledge of AdTech
Our team understands:
AdTech platforms
Technical processes (e.g. RTB and header bidding)
Programmatic and AdOps workflows
Data, identity, and measurement
Integrations, APIs, and standards (e.g. IAB and AdCP)
Performance and scale
arrow_circle_right WHY US?
Why work with Spyrosoft AdTech?
Our consulting is backed by 15+ years of hands-on experience designing, building, and improving advertising technology.
Deep AdTech expertise
Work with people who understand programmatic advertising, AdTech platforms, industry standards and the wider advertising ecosystem.
Business and technical perspectives
Bring commercial, product and technical considerations together rather than looking at each in isolation.
Hands-on engineering experience
Get recommendations grounded in experience building and operating real AdTech systems, not just theoretical advice.
Expertise across the ecosystem
Draw on experience spanning the demand and supply sides, media and publishing, data, measurement and emerging areas such as retail media and agentic advertising.
Independent thinking
Evaluate different technologies, vendors and approaches based on your requirements rather than being tied to a particular platform.
Full service
Work with one AdTech partner from initial consulting and discovery through architecture, prototyping and PoCs to software development, integration, modernisation, maintenance and ongoing support.
arrow_circle_right CASE STUDIES
Examples of projects we’ve worked on
arrow_circle_rightContact us
Have an AdTech challenge you need help solving?
Get in contact with our team and find out how we can help you.