Demand-side platform (DSP) for a mobile app developer
One of Europe's largest mobile app development companies partnered with us to design and build a proprietary demand-side platform (DSP) to have full control over the technology and product roadmap.
Project overview
Our client, an award-winning mobile app development company, engaged us to
build a custom demand-side platform (DSP) to gain technical and commercial
control over the technology.
Its decision to build a custom, proprietary DSP was motivated by it desire to gain
the following advantages:
- Better integration into its mobile apps.
- Control over the product roadmap.
- Greater visibility into media transactions and performance data
- The ability to differentiate through unique optimisation logic and bidding strategies.
The goal
Our goal was to develop a DSP that would enable our client to:
- Promote its own games within its existing mobile apps
- Improve data visibility and transparency into digital media transactions
- Have control of the product roadmap to develop custom feature
- Create an algorithm to optimise campaigns and creatives
The solution
We built a DSP that contains the following:
- A user interface (UI) for creating and managing ad campaigns.
- Campaign management functionality for handling different ad formats.
- A bidder for purchasing ad impressions from mobile apps.
- An event tracker for collecting data about impressions, conversions, and actions.
- An API for sending campaign data to the bidder.
- A reinforcement-learning algorithm for bid optimisation.
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What to learn more about this project?
Get in contact with our team.
Radosław Kostecki
Business Unit Director