AdTech and AI Resources
Educate yourself about the trends, challenges, and opportunities in AdTech and programmatic advertising.
Browse our ever-growing list of articles, videos, and reports that cover everything from the fundamentals of AdTech to the rise of agent-to-agent media buying.
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The AdTech & Programmatic Advertising Book
Programmatic advertising and advertising technology (AdTech) are complex and fragmented industries consisting on multiple players, platforms, and processes.
To help people make sense of these complicated industries, we’ve written a book that explores the world of AdTech and programmatic advertising from multiple angles.
It covers everything from the first-ever online ad to the rise of agentic advertising.
The book is designed to give readers not just a historical perspective, but also a practical understanding of the ecosystem, its key components, and the forces shaping its future.
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Watch video presentations and Q&A interviews on the Spyrosoft AdTech YouTube channel.
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Get insights into the trends, challenges, and opportunities in the AdTech and programmatic advertising industry with our reports.
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The projects we’ve worked on
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