New product development
Turn new AdTech product ideas into production-ready platforms and features with our product strategy, architecture, prototyping, and software development services.
arrow_circle_right NEW PRODUCT DEVELOPMENT
Are you experiencing any of these problems?
- An AdTech product idea but no clear path to execution
- Uncertainty around technical feasibility or architecture
- Difficulty defining the right features and scope for an MVP
- Internal engineering teams already at capacity
- A prototype or PoC that isn’t ready for production
- Difficulty finding engineers with the required AdTech knowledge
- Pressure to launch a new product or feature quickly
arrow_circle_right THE BUSINESS IMPACT
The impact of slow and difficult product development
Delays in developing new advertising technology affect how quickly you can respond to market opportunities, meet customer needs, generate new revenue, and keep pace with competitors.
Missed market opportunities
Slower time to market
Delayed revenue generation
Limited ability to innovate
arrow_circle_right THE HOW
How to turn an AdTech product idea into reality
Define
Identify and define the business use case, users, workflows, channels, data requirements, ecosystem integrations, and commercial model behind the product.
Validate
Validate the product’s concept and technical feasibility, including architecture, integrations, industry standards, and performance requirements.
Build
Design and develop the product to meet the requirements of ad technology, including real-time processing, bidding logic, reporting, and third-party integrations.
Scale
Prepare the product for increasing traffic, bid requests, campaigns, data volumes, and customers while maintaining performance, reliability, and cost efficiency.
Not sure where to start?
Get in contact with our team and tell us about the problems you’re facing to find out how we can help you.
arrow_circle_right HOW WE CAN HELP
We can help you develop new AdTech products from idea to scale
01. Discover
Understand what you’re building.
We’ll work with your business, product, and technical teams to understand the problem you’re solving, target users, workflows, commercial objectives, and the role the product will play within the advertising ecosystem.
02. Define
Determine what you need to build.
We’ll translate the product idea into requirements and define the features, integrations, data, workflows, and technical capabilities required for an MVP and future releases.
03. Architect
Design the technical foundations.
We’ll design an architecture around your product’s requirements for real-time processing, data, scale, performance, security, integrations, AI, and interoperability with the wider AdTech ecosystem.
04. Validate
Test the critical assumptions.
We’ll use prototypes and PoCs to validate technical feasibility, integrations, workflows, performance requirements, and other high-risk elements before committing to full-scale development.
05. Build
Turn the product into production-ready technology.
We’ll develop, test, and integrate the product, from individual components and features through to complete AdTech platforms, while working alongside your existing product and engineering teams where required.
06. Scale
Evolve the product as it grows.
We’ll continue developing and optimising the platform as traffic, data volumes, customers, campaigns, integrations, and product requirements increase.
arrow_circle_right COVERAGE
The areas we cover
We can help you design and develop all areas of your AdTech, MarTech, or data products.
Product & platform architecture
Define technical architecture
Design platform components
Plan service boundaries
Design for future scale
Real-time processing & bidding
Build bidding engines
Process high-volume requests
Implement pacing and budgeting
Optimise latency and throughput
AdTech integrations & standards
Integrate DSPs, SSPs, and data platforms
Implement industry standards (e.g. oRTB)
Build APIs and connectors
Integrate identity solutions
Data, analytics, and reporting
Build data pipelines
Design reporting systems
Process event-level data
Create analytics capabilities
Cloud and DevOps
Design cloud infrastructure
Automate deployment processes
Build for reliability and resilience
Optimise infrastructure costs
AI and automation
Integrate AI into product workflows
Build AI agents and orchestration
Automate manual processes
Prepare data and systems for AI
arrow_circle_right SOFTWARE
The types of software we can build
From real-time bidding (RTB) platforms to AI-powered programmatic tools, our team can design and build all types of advertising and marketing software.
AdTech platforms
- Ad servers
- Self-serve ad platforms
- Demand-side platforms (DSPs) and bidders
- Supply-side platforms (SSPs) and ad exchanges
- Ad networks
- Header bidding software
- Dynamic content optimisation (DCO) tools
- Retail media networks (RMNs)
MarTech platforms
- Analytics tools
- Consent management platforms (CMPs)
- Tag management systems
- Personalisation engines
- Measurement and attribution platforms
- Marketing automation platforms
- Email marketing tools
- Customer relationship management (CRM) tools
Data platforms
- Data management platforms (DMPs)
- Customer data platforms (CDPs)
- Data lakes
- Data clean rooms
- Reporting dashboards
- Event-tracking and data collection tools
AI
- AI agents for media planning and buying
- GenAI image and video creation
- Bid optimisation
- Performance and budget prediction
- Contextual and audience targeting
- Ad fraud detection and verification
arrow_circle_right OUTCOMES
Expected outcomes of new product development
Developing new AdTech products with the right technical foundations allows you to launch faster, reduce development risk, respond to market opportunities, and create technology that can evolve as your business grows.
Faster time to market
Move from product idea to production without spending months building unnecessary functionality.
Lower development risk
Validate important technical, product, and integration assumptions before committing to full-scale development.
New revenue opportunities
Launch new products, features, and capabilities that create additional ways to generate revenue.
Scalable technology
Build an architecture that can support increasing traffic, data volumes, campaigns, customers, and integrations.
Greater product flexibility
Create technology you control and can evolve as customer requirements, industry standards, and market conditions change.
Foundation for innovation
Establish the technical foundations needed to introduce new capabilities, including AI, automation, and emerging AdTech standards.
arrow_circle_right WHY US?
Why Spyrosoft AdTech?
15+ years of AdTech expertise
We understand the architecture and business logic behind advertising technology platforms.
Production engineering experience
We have experience working with high-throughput, data-intensive, business-critical systems.
2,000+ engineering specialists
We have all the required development, consulting, and engineering skills.
arrow_circle_right CASE STUDIES
Examples of projects we’ve worked on
arrow_circle_rightContact us
Want to learn more about new product development?
Get in contact with our team and find out how we can help you.
Radosław Kostecki
Business Unit Director