Tech and infrastructure optimisation
Improve the performance, reliability, scalability, and cost efficiency of your AdTech platforms with our technology and infrastructure optimisation services.
arrow_circle_right TECH & INFRASTRUCTURE OPTIMISATION
Are you experiencing any of these problems?
- Increasing cloud and infrastructure costs
- Latency affecting bidding, ad serving, or real-time processing
- Difficulty handling increasing traffic or data volumes
- Performance bottlenecks within critical platform components
- Reliability issues, incidents, or unexpected downtime
- Infrastructure resources being over- or under-utilised
- Limited visibility into platform performance and infrastructure costs
arrow_circle_right THE BUSINESS IMPACT
The impact of inefficient AdTech technology and infrastructure
Poorly optimised technology and infrastructure doesn’t just affect engineering metrics; at AdTech scale, unnecessary compute, latency, bottlenecks, and reliability issues can increase operating costs, limit transaction volumes, affect campaign performance, and restrict growth.
Higher infrastructure costs
Reduced platform performance
Reliability and availability issues
Limited ability to scale
arrow_circle_right THE HOW
The process for optimising your AdTech technology and infrastructure
Measure
Establish visibility into latency, throughput, resource utilisation, infrastructure costs, reliability, and other metrics across your AdTech environment.
Identify
Find bottlenecks, inefficient workloads, unnecessary infrastructure, poorly utilised resources, and components driving excessive cost or performance degradation.
Optimise
Improve application code, databases, data processing, cloud infrastructure, networking, caching, and platform configuration to increase efficiency and performance.
Monitor
Use production data, observability, and cost metrics to measure improvements and continuously identify new optimisation opportunities.
Not sure where to start?
Get in contact with our team and tell us about the problems you’re facing to find out how we can help you.
arrow_circle_right HOW WE CAN HELP
We can help you optimise your AdTech technology and infrastructure
01. Assess
Understand how your platform performs.
We’ll review your application architecture, infrastructure, workloads, databases, data processing, networking, cloud services, and operational environment to understand how resources are currently being used.
02. Measure
Establish your performance baseline.
We’ll analyse latency, throughput, resource utilisation, infrastructure spend, availability, error rates, and other relevant metrics to establish where your platform is performing efficiently and where it isn’t.
03. Identify
Find the biggest optimisation opportunities.
We’ll identify bottlenecks, inefficient workloads, unnecessary compute, over-provisioned resources, database constraints, and other areas affecting performance, reliability, scalability, or cost.
04. Optimise
Improve performance and efficiency.
We’ll optimise application code, infrastructure, databases, data processing, networking, caching, resource allocation, and platform configuration based on the opportunities identified.
05. Validate
Measure the impact.
We’ll benchmark the optimised environment against the original baseline to validate improvements in performance, reliability, scalability, resource utilisation, and infrastructure costs.
06. Monitor
Continuously improve.
We’ll implement monitoring and observability to track production performance and identify further optimisation opportunities as traffic, workloads, data volumes, and infrastructure requirements change.
arrow_circle_right COVERAGE
The areas we cover
We can optimise all areas of your AdTech technology and infrastructure to improve performance, scalability, reliability, and cost efficiency.
Application performance
Optimise application code
Reduce processing overhead
Improve concurrency
Remove performance bottlenecks
Real-time processing & latency
Reduce bidding latency
Increase request throughput
Optimise event processing
Improve response times
Databases & data processing
Optimise database queries
Improve storage efficiency
Tune data pipelines
Reduce processing costs
Cloud & infrastructure
Right-size cloud resources
Improve resource utilisation
Optimise compute and storage
Reduce infrastructure spend
Scalability & reliability
Improve fault tolerance
Increase platform availability
Prepare for traffic spikes
Remove scaling constraints
Monitoring & observability
Implement performance monitoring
Improve infrastructure visibility
Track costs and utilisation
Identify anomalies and bottlenecks
arrow_circle_right SOFTWARE
The types of software we can build
From real-time bidding (RTB) platforms to AI-powered programmatic tools, our team can design and build all types of advertising and marketing software.
AdTech platforms
- Ad servers
- Self-serve ad platforms
- Demand-side platforms (DSPs) and bidders
- Supply-side platforms (SSPs) and ad exchanges
- Ad networks
- Header bidding software
- Dynamic content optimisation (DCO) tools
- Retail media networks (RMNs)
MarTech platforms
- Analytics tools
- Consent management platforms (CMPs)
- Tag management systems
- Personalisation engines
- Measurement and attribution platforms
- Marketing automation platforms
- Email marketing tools
- Customer relationship management (CRM) tools
Data platforms
- Data management platforms (DMPs)
- Customer data platforms (CDPs)
- Data lakes
- Data clean rooms
- Reporting dashboards
- Event-tracking and data collection tools
AI
- AI agents for media planning and buying
- GenAI image and video creation
- Bid optimisation
- Performance and budget prediction
- Contextual and audience targeting
- Ad fraud detection and verification
arrow_circle_right OUTCOMES
Expected outcomes of tech and infrastructure optimisation
Optimising your AdTech technology and infrastructure allows you to process more traffic and data with greater reliability and performance while reducing the infrastructure resources and costs required to operate your platforms.
Lower infrastructure costs
Reduce unnecessary compute, storage, networking, and cloud expenditure through better resource utilisation.
Improved performance
Reduce latency and processing times across bidding, ad serving, data processing, reporting, and other critical workloads.
Greater throughput
Process more bid requests, events, impressions, and data without proportionally increasing infrastructure requirements.
Improved reliability
Reduce failures, incidents, downtime, and performance degradation across business-critical AdTech workloads.
Greater scalability
Support increasing traffic, campaigns, customers, and data volumes without creating new performance bottlenecks.
Greater operational visibility
Give engineering teams better insight into performance, resource utilisation, infrastructure costs, and emerging bottlenecks.
arrow_circle_right WHY US?
Why Spyrosoft AdTech?
15+ years of AdTech expertise
We understand the architecture and business logic behind advertising technology platforms.
Production engineering experience
We have experience working with high-throughput, data-intensive, business-critical systems.
2,000+ engineering specialists
We have all the required development, consulting, and engineering skills.
arrow_circle_right CASE STUDIES
Examples of projects we’ve worked on
arrow_circle_rightContact us
Want to learn more about tech optimisation?
Get in contact with our team and find out how we can help you.
Radosław Kostecki
Business Unit Director