SSP for an AdTech company
A large US AdTech company wanted to build an supply-side platform (SSP) to handle deal-based programmatic transactions.
Project overview
Our client already had an existing AdTech platform but wanted to build
a new solution to offer deal-based programmatic transactions.
Key points
Business use case
Our client wanted to extend its tech offering and provide its publisher clients with a new way to sell their ad inventory.
Project goal
The goal was to build a new supply-side platform (SSP) to facilitate ID-based programmatic advertising sales.
What we built
We designed and built a custom SSP that includes the following components:
- Ad exchange
- Prebid adapter
- Integrations with demand-side platforms (DSPs)
- Reporting service
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What to learn more about this project?
Get in contact with our team.
Radosław Kostecki
Business Unit Director