Solutions
We research, design and build solutions that explore how AI, new innovations, and emerging industry frameworks can transform AdTech and programmatic advertising.
Building the next generation of innovation in AdTech and programmatic advertising
Over the past three decades, the AdTech and programmatic advertising industries have seen numerous innovations, from real-time bidding (RTB) to header bidding.
In this new era, AI and data will play a key role in the next series of innovations.
Our solutions are designed to help companies test, refine, and develop these innovations.
Media planning
Media planning is evolving from manual, fragmented workflows towards a more connected and intelligent model.
We design and build media-planning solutions that explore:
- Agentic AI and automation
- Data foundations
- Natural-language conversations and prompts
- Predictive planning
Media buying and selling
We design and build solutions to automate more of the decisions, workflows, and interactions that power media buying and selling.
Our solutions focus on the use of AI agents to:
- Interpret campaign objectives
- Interact with media buying and selling platforms
- Evaluate inventory
- Optimise bidding and budgets
- Coordinate activities across channels and systems
Monetisation and self-serve advertising
We develop a range of monetisation solutions to help publishers and media companies build profitable advertising businesses.
Our solutions include:
- Self-serve advertising platforms
- AI-assisted campaign tools
- Agentic AI systems
- Header bidding technology
Data and identity
Data and insights are playing a bigger role in programmatic advertising than ever before.
We build a range of data and identity solutions including:
- Data platforms (CDPs, DMPs, data lakes, etc.)
- Identity resolution systems
- Privacy-first data architectures
- AI-powered data tools
Reporting and measurement
Digital media has never been harder to report and measure due to the ever-changing and fragmented privacy landscape. However, AI can help solve these challenges.
We can build reporting and measurement solutions such as:
- Unified reporting dashboards
- Conversational analytics
- Outcome-based measurement tools
- AI systems that can feed data and insights back into planning and optimisation.
Looking to build an AdTech solution?
Get in contact with our team and find out how we can help you.
arrow_circle_right OUR APPROACH
How we approach designing and building AdTech solutions
01. Research
We research and explore the problem, use cases, opportunities, and technical challenges to define what a potential solution could look like and how it could fit into the wider AdTech ecosystem.
02. High-fidelity prototype
We turn the concept into a realistic user experience by creating a high-fidelity prototype.
The goal of the prototype is to illustrate workflows, interfaces, and functionality and showcase the media-planning tool’s vision to stakeholders and prepare for development.
03. Proof of concept (PoC)
We build and test the parts of the solution that carry the greatest technical uncertainty, such as:
- AI capabilities
- Predictive models
- Data integrations
- Agentic workflows
- Integrations with advertising platforms
04. Minimum viable product (MVP)
We develop a working MVP of the media-planning tool for testing with initial users.
Sometimes the MVP stage will be an evolution of the previous stages, other times it’ll be the starting point.
05. Maintain and scale
Once the MVP has been released, we then maintain the software and evolve the architecture to support an increase in users and new features.
arrow_circle_right CASE STUDIES
Examples of development projects we’ve worked on
arrow_circle_rightContact us
Looking to build an AdTech solution?
Get in contact with our team and find out how we can help you.