Not enough skilled AdTech engineers
Is a lack of available engineers with AdTech expertise slowing down your product development and technology roadmap?
We can help.
Do you need more AdTech engineering capacity to deliver your roadmap?
Extend your development capacity with experienced AdTech engineers who understand the industry, can integrate with your existing team, and start contributing without the time required to recruit and build specialist knowledge internally.
arrow_circle_right THE PROBLEM EXPLAINED
Why is it difficult to find experienced AdTech engineers?
Advertising technology requires engineers who understand both software development and the specialised systems, workflows, and concepts behind programmatic advertising.
Depending on the platform, that knowledge might include:
Depending on the platform, that might include knowledge of:
- AdTech platforms like DSPs, bidder, SSPs, and ad servers
- RTB and programmatic advertising protocols
- High-volume, low-latency systems
- AdTech APIs and platform integrations
- Campaign management and optimisation
- Identity, targeting, and audience data
- Measurement, attribution, and reporting
- Privacy, consent, and data governance
- Advertising-specific data and workflows
arrow_circle_right SYMPTOMS
How do you know if you need more AdTech engineering capacity?
If your existing development team doesn’t have enough capacity or AdTech expertise, then you’ll likely be experiencing one or more of the following:
Your product roadmap keeps getting delayed
Features, integrations, platform improvements, and technical projects are continually pushed back because your existing engineering team can’t deliver everything at once.
Your development team is at capacity
Your engineers are already fully allocated across product development, maintenance, support, and technical debt, leaving little capacity for additional work.
Recruiting experienced AdTech engineers takes too long
Open positions remain unfilled because finding engineers with both strong technical skills and relevant advertising technology experience is difficult.
Generalist engineers require significant onboarding
New developers may be technically capable but need time to understand programmatic advertising, your platform architecture, industry terminology, and AdTech-specific workflows.
Important technical work keeps getting deprioritised
Modernisation, integrations, performance improvements, technical debt, and other important projects are postponed because customer-facing and roadmap work takes priority.
Senior engineers become a bottleneck
Your most experienced AdTech engineers spend significant time explaining domain concepts, reviewing work, and supporting less experienced developers instead of focusing on higher-value technical problems.
Experiencing any of the problems above?
Get in contact with our team and find out how we can help you.
arrow_circle_right THE CAUSES
Why is AdTech engineering capacity difficult to scale?
Engineering capacity problems often develop when the amount and complexity of development work grows faster than a company can recruit and onboard engineers with the required AdTech knowledge.
AdTech has a steep learning curve
Engineers need to understand industry-specific platforms, protocols, data flows, terminology, and business logic before they can contribute effectively to many AdTech systems.
Experienced AdTech engineers are difficult to recruit
The pool of engineers with both strong software-development skills and substantial advertising technology experience is limited.
Product requirements grow faster than the team
New customers, features, integrations, channels, and products increase development requirements while engineering capacity remains relatively fixed.
Existing technology requires ongoing engineering capacity
Maintenance, support, infrastructure, technical debt, and production issues consume resources that would otherwise be available for new product development.
Recruitment and onboarding take time
Hiring permanent engineers can take months, and new team members may require significant onboarding before they understand the platform and advertising domain well enough to contribute independently.
arrow_circle_right THE BUSINESS IMPACT
How limited AdTech engineering capacity impacts your business
A shortage of experienced AdTech engineers can slow product development, delay important technical work, increase pressure on existing teams, and make it harder to respond to customer and market requirements.
Slower product development
Features, integrations, platform improvements, and new products take longer to deliver because there isn’t enough engineering capacity to execute the roadmap.
Missed customer and market opportunities
Customer requests and emerging opportunities can be delayed or deprioritised because your development team doesn’t have the capacity to respond quickly.
Increased pressure on existing engineers
Teams are required to balance new development with maintenance, support, technical debt, and production issues, increasing workloads and creating bottlenecks.
Important work gets delayed
Modernisation, performance improvements, infrastructure upgrades, and technical debt are repeatedly postponed in favour of immediate product and customer requirements.
Senior engineers spend less time on high-value work
Experienced engineers become responsible for onboarding, explaining AdTech concepts, reviewing work, and resolving day-to-day issues instead of focusing on architecture, innovation, and complex technical challenges.
Innovation slows down
Limited engineering capacity leaves less time to experiment with new technologies, develop new capabilities, and explore opportunities in areas such as data, automation, and AI.
arrow_circle_right SOLUTIONS TO THE PROBLEM
How we can help you increase your AdTech engineering capacity
01. Assess
Identify where additional engineering capacity and AdTech expertise are needed most.
We can work with you to understand your:
- Product roadmap
- Engineering backlog
- Existing team structure
- Technology stack
- AdTech domain requirements
- Skills and capability gaps
- Short- and long-term capacity needs
Output: A clear understanding of the engineering capacity and expertise you need.
02. Extend
Add experienced AdTech engineers to your existing development team.
We can provide engineers with experience across:
- DSPs, SSPs, bidders, and ad servers
- Backend and frontend development
- Data engineering
- Cloud and infrastructure
- AdTech integrations
- High-scale, low-latency systems
- AI and machine learning
Output: Additional AdTech engineering capacity integrated into your existing team.
03. Deliver
Increase development capacity so more of your roadmap can move forward.
Our engineers can help you:
- Build new features
- Develop new products
- Create platform integrations
- Modernise legacy technology
- Reduce technical debt
- Improve scalability and performance
- Maintain and support existing systems
Output: More engineering work delivered without overloading your existing team.
04. Scale
Adjust your engineering capacity as your product and business requirements change.
We can help you:
- Add additional engineering capacity
- Build dedicated development teams
- Introduce specialist expertise when needed
- Support temporary increases in workload
- Transfer knowledge between teams
- Adapt team composition as requirements evolve
Output: Flexible engineering capacity that can scale with your development needs.
Need more engineers to help with your project?
Get in contact with our team and find out how we can help you.
arrow_circle_right EXPECTED OUTCOMES
What outcomes can you expect from increasing your AdTech engineering capacity?
Adding experienced AdTech engineers to your existing team can increase development capacity, accelerate your roadmap, and give you access to specialist knowledge without relying solely on permanent recruitment.
Business outcomes
Faster product development
Faster roadmap delivery
Reduced recruitment pressure
Faster response to customer needs
More capacity for innovation
Greater development flexibility
Reduced pressure on internal teams
Technical outcomes
More engineering capacity
Immediate AdTech expertise
Faster technical delivery
Reduced engineering bottlenecks
More technical work completed
Greater specialist capability
Knowledge transfer to internal teams
arrow_circle_right CASE STUDIES
Examples of projects we’ve worked on
arrow_circle_rightContact us
Ready to accelerate your product development?
Get in contact with our team and find out how we can help you.