Replacing third-party tech with custom solutions
Gain greater control over your advertising technology, product roadmap, and costs by replacing limiting third-party platforms and components with custom-built solutions.
arrow_circle_right REPLACING THIRD-PARTY TECH WITH CUSTOM SOLUTIONS
Are you experiencing any of these problems?
- Third-party technology no longer meeting your requirements
- Your processes being shaped by the limitations of your software
- Increasing licensing, usage, or revenue-share costs
- Difficulty integrating third-party platforms with your existing tech
- Critical features dependent on a vendor’s product roadmap
- Limited access to or control over your data
- Difficulty differentiating your product using the same technology as competitors
arrow_circle_right THE BUSINESS IMPACT
The impact of relying on third-party technology
Third-party technology can accelerate your initial time to market, but as your business grows, its limitations can restrict how your products evolve, increase technology costs, slow innovation, and leave critical parts of your business dependent on another company’s roadmap.
Increasing technology costs
Limited product differentiation
Slower product innovation
Greater vendor dependency
arrow_circle_right THE HOW
The process for replacing third-party AdTech with custom technology
Evaluate
Assess your third-party technology against its cost, functionality, performance, integrations, data access, flexibility, and strategic importance.
Prioritise
Identify the platforms and components where custom ownership can deliver greater control, differentiation, cost efficiency, or business value.
Build
Design and develop custom technology around your specific workflows, data, integrations, customers, and commercial requirements.
Migrate
Transition functionality, data, integrations, and workloads from the third-party solution without disrupting customers or revenue-generating operations.
Not sure where to start?
Get in contact with our team and tell us about the problems you’re facing to find out how we can help you.
arrow_circle_right HOW WE CAN HELP
We can help you replace third-party tech with custom-built solutions
01. Assess
Understand your current dependencies.
We’ll assess your third-party technology, costs, contracts, functionality, workflows, integrations, data, performance, and dependencies to understand the role it plays within your business.
02. Evaluate
Determine whether building makes sense.
We’ll compare the technical and commercial implications of continuing to rent versus building, including development costs, ongoing ownership costs, flexibility, differentiation, risk, and long-term business value.
03. Define
Decide what you need to own.
We’ll identify which capabilities should be replaced with custom technology, which third-party components should remain, and the functionality, integrations, data, and workflows the new solution needs to support.
04. Architect
Design the replacement.
We’ll design an architecture around your specific requirements for performance, scalability, data ownership, integrations, security, AI, and future product development.
05. Build
Develop your custom technology.
We’ll build and test the replacement platform or component while preserving the critical functionality and business logic your existing operations depend on.
06. Migrate
Transition without disruption.
We’ll migrate data, integrations, customers, and workloads incrementally while maintaining continuity across campaigns, revenue-generating operations, and other business-critical processes.
arrow_circle_right COVERAGE
The areas we cover
We can replace third-party technology across all areas of your AdTech, MarTech, and data stack.
Media buying & bidding
Replace third-party bidders
Build custom buying logic
Develop pacing and budgeting
Create optimisation capabilities
Ad serving & monetisation
Build custom ad-serving technology
Develop inventory management
Create yield optimisation capabilities
Support direct and programmatic sales
Data & identity
Replace third-party data platforms
Build proprietary data infrastructure
Integrate identity solutions
Increase control over first-party data
Reporting & measurement
Build centralised reporting platforms
Replace third-party analytics tools
Integrate measurement providers
Create custom metrics and dashboards
Sales & campaign workflows
Build self-service advertising platforms
Develop ad sales CRM and order management
Automate campaign workflows
Replace disconnected operational tools
Integrations & infrastructure
Replace costly platform dependencies
Build custom APIs and connectors
Consolidate fragmented systems
Create infrastructure around your requirements
arrow_circle_right SOFTWARE
The types of software we can build
From real-time bidding (RTB) platforms to AI-powered programmatic tools, our team can design and build all types of advertising and marketing software.
AdTech platforms
- Ad servers
- Self-serve ad platforms
- Demand-side platforms (DSPs) and bidders
- Supply-side platforms (SSPs) and ad exchanges
- Ad networks
- Header bidding software
- Dynamic content optimisation (DCO) tools
- Retail media networks (RMNs)
MarTech platforms
- Analytics tools
- Consent management platforms (CMPs)
- Tag management systems
- Personalisation engines
- Measurement and attribution platforms
- Marketing automation platforms
- Email marketing tools
- Customer relationship management (CRM) tools
Data platforms
- Data management platforms (DMPs)
- Customer data platforms (CDPs)
- Data lakes
- Data clean rooms
- Reporting dashboards
- Event-tracking and data collection tools
AI
- AI agents for media planning and buying
- GenAI image and video creation
- Bid optimisation
- Performance and budget prediction
- Contextual and audience targeting
- Ad fraud detection and verification
arrow_circle_right OUTCOMES
Expected outcomes of replacing third-party technology
Replacing limiting third-party technology with custom-built solutions gives you greater control over your product, data, costs, and roadmap while creating technology designed around how your business actually operates.
Greater technology ownership
Control the platforms and components that are strategically important to your products and operations.
Greater product flexibility
Develop features, workflows, integrations, and capabilities around your requirements rather than a vendor’s limitations.
Lower long-term costs
Reduce licensing, usage, revenue-share, and other third-party costs where custom ownership makes economic sense.
Greater differentiation
Build proprietary capabilities that competitors using the same off-the-shelf technology cannot easily replicate.
Greater data control
Control how your data is collected, stored, processed, accessed, and activated across your technology.
Reduced vendor dependency
Set your own technology roadmap instead of depending on third-party priorities, product decisions, and release schedules.
arrow_circle_right WHY US?
Why Spyrosoft AdTech?
15+ years of AdTech expertise
We understand the architecture and business logic behind advertising technology platforms.
Production engineering experience
We have experience working with high-throughput, data-intensive, business-critical systems.
2,000+ engineering specialists
We have all the required development, consulting, and engineering skills.
arrow_circle_right CASE STUDIES
Examples of projects we’ve worked on
arrow_circle_rightContact us
Want to learn more about third-party tech with custom solutions?
Get in contact with our team and find out how we can help you.
Radosław Kostecki
Business Unit Director