The AdTech & Programmatic Advertising Book
From the history of online advertising to the rise of AI.
About the AdTech & Programmatic Advertising Book
This book is designed to introduce you to the complicated, but highly interesting, world of advertising technology (AdTech) and programmatic advertising.
It covers everything from the history of programmatic advertising and the emergence of key processes like real-time bidding (RTB), through to the rise of AI.
The book is free to read online and available to download as a PDF, with a hardcover edition planned for release in mid-2026.
Key numbers
376
pages in the PDF version of the book
16+
years of AdTech and programmatic advertising experience behind the book
11
chapters covering everything you need to know about AdTech and programmatic advertising
What you’ll learn by reading the book
By reading this book, you’ll gain a clear understanding of how AdTech and programmatic advertising evolved and how the ecosystem operates today.
It explains how digital media is bought, sold, delivered, and measured across different platforms and channels.
You’ll also learn how data, identity, and AI are used to power targeting, optimisation, and attribution, as well as how privacy regulations and industry challenges are reshaping the landscape.
The book also covers how to plan and execute digital advertising campaigns, along with where the industry is heading in the year ahead.
Who is the book designed for?
This book is for anyone interested in understanding AdTech and programmatic advertising, whether you’re completely new to the space or have been working in the industry for years.
It’s designed to make complex concepts easy to understand for beginners, while still providing enough depth and structure to be valuable for experienced professionals.
The content is entirely unbiased and free from commercial agendas. It focuses on explaining how AdTech works in practice, with the goal of providing clear, factual, and practical information.
Download the PDF
Fill in the form to download the PDF version and get notified about the release of the hardcover version.
About the authors
The AdTech & Programmatic Advertising Book has been written by software engineers and business leaders from Spyrosoft AdTech.
Our team has decades of experience in the advertising technology industry, and we’ve decided to share this knowledge with you.
Questions, queries, or comments?
If you have questions about anything covered in the book, or have feedback you’d like to pass on, we’d love to hear from you!
Get in contact with us by filling in the form or connecting with Michael Sweeney on LinkedIn.