Development
Build, modernise, and scale the technology your advertising business runs on.
From DSPs, SSPs and bidders to self-service advertising platforms, data systems and AI-powered applications, we can design and develop custom AdTech software around your business, users and technical requirements.
AdTech development for all business use cases
Custom software development can mean building an entirely new AdTech platform, adding new capabilities to an existing platform, replacing third-party technology, or modernising the systems you already rely on.
arrow_circle_right DEVELOPMENT OFFERING
What can our AdTech development services do for you?
Whether you’re launching something new or evolving existing technology, we can help you:
Build new AdTech products and platforms…
…from initial concept through to production.
Develop new features and capabilities…
…for existing products, tools, and systems.
Replace third-party tech…
…with proprietary software that gives you greater ownership and control.
Modernise legacy platforms…
…to improve performance, scalability and maintainability.
Integrate platforms and data…
…across complex advertising and marketing technology stacks.
Introduce AI and automation…
…into existing products, platforms and operational workflows.
Scale existing technology…
…to support increasing traffic, data volumes, customers and new use cases.
Improve the performance of existing…
…by re-architecting the codebase and cloud-computing infrastructure.
Have an AdTech product or platform you want to build?
Get in contact with our team and find out how we can help you.
arrow_circle_right SOFTWARE
The types of software we can build
From real-time bidding (RTB) platforms to AI-powered programmatic tools, our team can design and build all types of advertising and marketing software.
AdTech platforms
- Ad servers
- Self-serve ad platforms
- Demand-side platforms (DSPs) and bidders
- Supply-side platforms (SSPs) and ad exchanges
- Ad networks
- Header bidding software
- Dynamic content optimisation (DCO) tools
- Retail media networks (RMNs)
MarTech platforms
- Analytics tools
- Consent management platforms (CMPs)
- Tag management systems
- Personalisation engines
- Measurement and attribution platforms
- Marketing automation platforms
- Email marketing tools
- Customer relationship management (CRM) tools
Data platforms
- Data management platforms (DMPs)
- Customer data platforms (CDPs)
- Data lakes
- Data clean rooms
- Reporting dashboards
- Event-tracking and data collection tools
AI
- AI agents for media planning and buying
- GenAI image and video creation
- Bid optimisation
- Performance and budget prediction
- Contextual and audience targeting
- Ad fraud detection and verification
arrow_circle_right HOW WE CAN HELP
Our development offering
01. Discovery
Understand your AdTech business and objectives.
We define what the product needs to achieve, who will use it and how it fits into the wider AdTech ecosystem.
This includes understanding the following:
- Media and operational workflows
- Existing technology
- Data sources, integrations, and industry standards
- Performance and technical requirements
- Business objectives.
02. Architecture & design
Analyse and assess the technology and ecosystem
We design the architecture, components, data flows and integrations needed to support the product.
For AdTech systems, this can include decisions around:
- Real-time processing
- Latency, scalability, and data volumes
- Cloud infrastructure and APIs
- Privacy and governance
- Integrations and interoperability with DSPs, SSPs, ad servers, and other AdTech platforms.
03. Prototype, PoC or MVP
Present the vision, solve critical challenges, and build the first working version of your product.
When appropriate, we validate the concept before committing to a full-scale build.
This could mean:
- Testing a new bidding approach
- Validating an AI use case
- Building a high-fidelity prototype
- Developing an MVP that can be tested with real users and data
04. Development & integrations
Brining the product’s vision to life.
Our engineers build the product and connect it to the required AdTech, MarTech, media and data ecosystem.
We can take responsibility for the entire build or work alongside your existing product and engineering teams.
05. Testing & production readiness
Put the product through its paces.
We test the software against its functional and technical requirements, including performance, scalability, reliability and security.
For high-volume or real-time AdTech systems, this can include load and performance testing under conditions that reflect expected production traffic.
06. Launch, scale & evolve
Ensure your product is
Development doesn’t have to stop at launch.
As part of our post-development service, we can:
- Monitor and optimise the platform
- Develop new features
- Add new integrations
- Modernise components
- Update industry standards and protocols (e.g. OpenRTB versions)
- Provide ongoing maintenance and support as the product, market and AdTech ecosystem evolve
arrow_circle_right WHY US?
Why work with Spyrosoft AdTech?
Building AdTech requires more than software engineering capacity.
Our teams combine deep AdTech knowledge with the engineering expertise needed to build complex, production-ready products and platforms.
Deep AdTech expertise
Work with people who understand programmatic advertising, AdTech platforms, industry standards and the wider advertising ecosystem.
Business and technical perspectives
Bring commercial, product and technical considerations together rather than looking at each in isolation.
Hands-on engineering experience
Get recommendations grounded in experience building and operating real AdTech systems, not just theoretical advice.
Expertise across the ecosystem
Draw on experience spanning the demand and supply sides, media and publishing, data, measurement and emerging areas such as retail media and agentic advertising.
Complex AdTech problem solving
Access AdTech expertise in high-throughput system development, real-time decisioning, large-scale data processing, cloud infrastructure setup, and complex platform integrations.
Full service
Work with one AdTech partner from initial consulting and discovery through architecture, prototyping and PoCs to software development, integration, modernisation, maintenance and ongoing support.
arrow_circle_right CASE STUDIES
Examples of consulting projects we’ve worked on
arrow_circle_rightContact us
Have an AdTech product or platform you want to build?
Whether you’re starting with a new product idea, replacing third-party technology, or modernising an existing platform, we can help you take it from concept to production.