Data integrations, privacy, and governance

Connect fragmented advertising data and establish the privacy and governance foundations needed to use it securely across your platforms, operations, reporting, and AI. 

FIND OUT HOW

arrow_circle_right DATA INTEGRATIONS, PRIVACY & GOVERNANCE

Are you experiencing any of these problems?

  • Advertising data spread across disconnected platforms and databases 
  • Difficulty integrating new platforms and data sources 
  • Inconsistent or duplicated data across different systems 
  • Manual processes required to move, reconcile, or report on data 
  • Unclear ownership and governance of advertising data 
  • Privacy and compliance concerns around how data is used 
  • Data that is difficult to access or prepare for AI 

arrow_circle_right THE BUSINESS IMPACT

The impact of fragmented and poorly governed advertising data

Fragmented and poorly governed data doesn’t just create technical complexity; it makes reporting less reliable, limits activation and optimisation, increases privacy and compliance risks, and makes it harder to use your data effectively for AI. 

Unreliable reporting and insights

Limited data activation

Increased privacy and compliance risk

Difficulty implementing AI

arrow_circle_right THE HOW

How you can create a connected and governed advertising data foundation

Integrate

Connect your AdTech platforms, databases, APIs, data warehouses, and external sources so data can move reliably between systems. 

Standardise

Create consistent data models, schemas, identifiers, and definitions so data from different platforms can be combined and used effectively. 

Govern

Establish clear policies for data ownership, access, quality, retention, lineage, privacy, and how data can be used across your organisation. 

Activate

Make trusted, governed data available for reporting, audience activation, campaign optimisation, automation, and AI applications. 

Not sure where to start?

Get in contact with our team and tell us about the problems you’re facing to find out how we can help you.

CONTACT US

arrow_circle_right HOW WE CAN HELP

We can help you connect, govern, and activate your advertising data

01. Assess

Understand your data landscape. 

We’ll map your platforms, databases, data flows, integrations, APIs, ownership, access controls, and privacy requirements to understand how advertising data currently moves through your organisation. 

Spyrosoft AdTech employees sitting around a table

02. Design

Define your data architecture. 

We’ll design the architecture, data models, pipelines, APIs, and integration patterns needed to connect your platforms and create a reliable foundation for reporting, activation, automation, and AI. 

03. Integrate

Connect your data and platforms. 

We’ll build and implement integrations between your AdTech platforms, internal systems, databases, warehouses, APIs, and external technology providers. 

Two Spyrosoft AdTech employees looking at a laptop.

04. Govern

Establish control over your data. 

We’ll help define and implement policies around data ownership, access, quality, lineage, retention, consent, privacy, and permitted uses of advertising data. 

A Spyrosoft AdTech employee sitting in front of a computer.

05. Validate

Improve data quality and reliability. 

We’ll introduce validation, monitoring, reconciliation, and observability to identify missing, duplicated, inconsistent, or incorrectly processed data. 

A Spyrosoft AdTech employee sitting in front of a computer

06. Activate

Put your data to work. 

We’ll make trusted data accessible to the systems and teams that need it for reporting, measurement, audience activation, campaign optimisation, automation, and AI. 

arrow_circle_right COVERAGE

The areas we cover

We can help you integrate, manage, and govern data across your AdTech, MarTech, and data ecosystem. 

Data architecture & pipelines

Design data architectures 

Build data pipelines 

Modernise data flows 

Process real-time and batch data 

Platform & API integrations

Connect AdTech platforms 

Build APIs and connectors 

Integrate third-party data sources 

Automate data exchange 

Data quality

Standardise data models 

Resolve duplicate records 

Validate data quality 

Create consistent definitions 

Privacy & consent

Implement consent requirements 

Manage data permissions 

Support privacy requirements 

Control data collection and usage 

Data governance

Define data ownership 

Establish access controls 

Implement retention policies 

Track data lineage 

AI & data activation

Prepare data for AI 

Enable audience activation 

Support campaign optimisation 

Make data accessible for automation 

arrow_circle_right SOFTWARE

The types of software we can build

From real-time bidding (RTB) platforms to AI-powered programmatic tools, our team can design and build all types of advertising and marketing software.

AdTech platforms

  • Ad servers
  • Self-serve ad platforms
  • Demand-side platforms (DSPs) and bidders
  • Supply-side platforms (SSPs) and ad exchanges
  • Ad networks
  • Header bidding software
  • Dynamic content optimisation (DCO) tools
  • Retail media networks (RMNs)

MarTech platforms

  • Analytics tools
  • Consent management platforms (CMPs)
  • Tag management systems
  • Personalisation engines
  • Measurement and attribution platforms
  • Marketing automation platforms
  • Email marketing tools
  • Customer relationship management (CRM) tools

Data platforms

  • Data management platforms (DMPs)
  • Customer data platforms (CDPs)
  • Data lakes
  • Data clean rooms
  • Reporting dashboards
  • Event-tracking and data collection tools

AI

  • AI agents for media planning and buying
  • GenAI image and video creation
  • Bid optimisation
  • Performance and budget prediction
  • Contextual and audience targeting
  • Ad fraud detection and verification

arrow_circle_right OUTCOMES

Expected outcomes of better integrated and governed data

Connecting and governing your advertising data gives you a more reliable foundation for reporting, activation, optimisation, automation, and AI while improving control over how data is accessed and used. 

More reliable data

Create consistent, accurate, and trusted data that teams and systems can use with confidence. 

Better reporting and insights

Combine data across platforms to create more complete reporting and a clearer view of advertising performance. 

Easier data activation

Make data available across the platforms and workflows that need it for targeting, optimisation, personalisation, and measurement. 

Stronger privacy and governance

Establish greater control over data ownership, access, consent, retention, lineage, and permitted uses. 

Reduced manual processes

Automate data movement, reconciliation, validation, and reporting across previously disconnected systems. 

Greater AI readiness

Create accessible, structured, and governed data foundations that can support AI models, agents, and automated workflows. 

arrow_circle_right WHY US?

Why Spyrosoft AdTech?

15+ years of AdTech expertise

We understand the architecture and business logic behind advertising technology platforms.

Production engineering experience

We have experience working with high-throughput, data-intensive, business-critical systems.

2,000+ engineering specialists

We have all the required development, consulting, and engineering skills.

arrow_circle_right CASE STUDIES

Examples of projects we’ve worked on 

DSP

Demand-side platform (DSP) for a mobile app developer​

SSP

SSP for an AdTech company

ADTECH STACK

AdTech Stack for a Video-Streaming Company​

arrow_circle_rightContact us

Want to learn more about data integration, privacy and governance?

Get in contact with our team and find out how we can help you.

Radoslaw Kostecki--Spyrosoft AdTech--headshot

Radosław Kostecki

Business Unit Director