Our AdTech & MarTech Development Services

We specialise in designing, building and maintaining custom advertising and marketing software for tech vendors, agencies, publishers, media companies, and retailers.

SERVICES

Our main services

Technical consulting

Whether you are developing a new system from the ground up or refining an existing solution, we provide expert consulting in infrastructure architecture, system design, and technology stack selection.

Our technical consulting services ensure a clear understanding of your project’s scope and requirements, while proactively identifying and addressing potential risks and challenges to support successful delivery.

Custom software development

Our custom software development services cover the entire journey from concept to deployment and beyond. With domain knowledge and deep expertise in AdTech and MarTech, we have the engineering capabilities to design, build, and maintain platforms tailored to your needs.

Whether you are bringing a new product to market or enhancing an existing solution, our team combines technical excellence with domain knowledge to ensure your project’s success.

MVP and PoC development--Spyrosoft AdTech

Maintenance & support

The ongoing maintenance, optimisation, and support of our software is a key part of your business’s future success.

We offer a range of post-development services, including:

IT support and maintenance
Hosting and infrastructure
DevOps services
Cloud services
Backup and disaster recovery
Security audits

Contact us to learn more about our services

SOLUTIONS

The software we can build

AdTech development services--Spyrosoft AdTech

Advertising technology

We can design and build a range of programmatic advertising and real-time bidding software, including:

Ad servers
Self-serve ad platforms
Demand-side platforms (DSPs) and bidders
Supply-side platforms (SSPs) and ad exchanges
Ad networks
Header bidding software
Dynamic content optimisation (DCO) tools
Retail media networks (RMNs)

MarTech development services-Spyrosoft AdTech Large

Marketing technology

We can design and build a range of digital marketing software, including:

Analytics tools
Consent management platforms (CMPs)
Tag management systems
Personalisation engines
Attribution platforms
Marketing automation platforms

Data platform development--Spyrosoft AdTech

Data platforms

We can design and build all types of data platforms, including:

Data management platforms (DMPs)
Customer data platforms (CDPs)
Data lakes
Data clean rooms
Reporting dashboards
Event-tracking and data collection tools

AI development

Together with Spyrosoft’s AI Engineering team, we can design and build a range of AI-powered AdTech solutions, including:

AI agents for media planning, campaign creation and reporting
GenAI image and video creation for ad creatives
Bid optimisation
Performance and budget prediction

AI MEDIA PLANNER

Speed up your ad operations with our AI Media Planner

Our AI Media Planner is your personal, intelligent AI platform that helps you plan, execute and improve ad campaigns through a simple conversational interface, while automating repetitive tasks.

It can operate as a standalone tool that integrates with third-party DSPs via an API or added to your existing proprietary technology.

Learn more

Our process

Our development process

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Discovery and consulting

We’ll start by understanding the your current AdTech maturity, technology challenges and define short-term and long-term goals.

Workshop

We’ll hold a workshop with you to collaboratively map business capabilities with technology enablers to help meet your business goals.

Proposal

Once we’ve gathered all of the requirements, we consolidate findings into a formal solution proposal for alignment.

Software development

In most projects, we’ll start designing, developing and launching a PoC or MVP of your product for testing.

In some cases, we’ll move straight into custom software development.

Further development & maintenance

Once we’ve release your MVP we’ll continue development by adding new features and maintaining the product.

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Engagement models

Our teams can work with you in a variety of ways to match your project’s requirements and business goals.

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Full-service teams

The most popular way clients engage with us.
Perfect for companies without in-house developers or those looking to launch a new product.
Our teams consist of all the required skills needed to take a project from conception to launch.

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Team extension

Used when clients need to quickly expand their teams.
Ideal if you have an in-house team or work with external partners but need specialised developers with deep expertise in designing and building AdTech and MarTech platforms.
Our developers can support you in building new AdTech and MarTech platforms, optimising the performance of your existing products, and tackling your development backlog.

WHY US?

Why choose Spyrosoft AdTech as your development partner?

We were founded by AdTech & MarTech development professionals
We have 16+ years of AdTech & MarTech development experience
We have specialist skills and domain knowledge
We’re backed by 1,900+ technical and business professionals
You own 100% of the software & IP we build for you
We focus on incremental development to increase success