Introduction
The way advertising is bought, sold, delivered, and measured has changed dramatically over the past three decades.
What started as simple banner ads on websites has evolved into one of the most sophisticated, data-driven industries in the world.
Programmatic advertising, which refers to the use of automation and data to power digital advertising, is responsible for displaying billions of ads globally each day.
At the heart of this industry lies AdTech — the technologies, platforms, and processes that enable advertisers and publishers to connect with audiences at scale, in real time, with greater precision and more accurate measurement.
This book explores the world of AdTech and programmatic advertising from multiple angles. It is designed to give readers not just a historical perspective, but also a practical understanding of the ecosystem, its key components, and the forces shaping its future.
Table of contents
Chapter 01: The History of AdTech and Programmatic Advertising
Chapter 02: The AdTech & Programmatic Advertising Landscape
Chapter 03: How Digital Media Is Bought, Sold and Measured
Over the coming months, we’ll be releasing the following chapters:
- Chapter 04: User Identity in AdTech & Programmatic Advertising
- Chapter 05: The Role Data & AI Play in AdTech & Programmatic Advertising
- Chapter 06: The Main Channels and Mediums in Programmatic Advertising
- Chapter 07: Measurement and Attribution
- Chapter 08: Privacy in Programmatic Advertising
- Chapter 09: The Main Challenges Facing the AdTech & Programmatic Advertising Industry
- Chapter 10: How to Create a Digital Advertising Campaign
- Chapter 11: Predictions for the Year Ahead
- Glossary and Key Terms
To get notified when new chapters are released, sign up to our waiting list.
About Spyrosoft AdTech
This book has been produced by Spyrosoft AdTech, a software development company that specialises in designing and developing advertising and marketing technology.
Copyright and reusage
We’d love for you to share our book and its contents, but if you do, we ask that you correctly attribute the source – e.g. by linking to the webpage or clearly stating the source.
For other usages, including language translations, please contact Michael Sweeney via LinkedIn.
Next chapter
Chapter 01: The History of AdTech and Programmatic Advertising
Join our waiting list & download the PDF
Fill in the form to join our waiting list and get notified when the next chapters are released and receive the PDF of the first 3 chapters of the AdTech & Programmatic Advertising Book.